Marketing
Our Marketing teams are divided into four categories. Click on the links below to find out more about each team:
This team is responsible for:
Planning the promotion - making sure there is the right balance of fantastic value products and offers to suit our customers.
Making it work - ensuring that all promotions are legal and will work when they get into store.
Reporting - understanding which promotions were successful and which ones we wouldn't want to run again.
Monitoring the Superdrug price position.Every year, our POS team prints enough tickets to cover 5 football pitches. It's work includes:
Printing - the printing team produces all printed material that goes into stores, including: free standing units, promotional tickets, talkers and leaflets to name a few.
Talking to customers - we talk to customers to find out what they like and don't like so that we can always make sure we're making them happy.
Communicating the brand - it's really important that all communication to the customer is consistent with what you'd expect from Superdrug.
The Internal communication team will also work at a local level with stores to develop a bespoke marketing and communication plan to deliver on the Superdrug value of "Winning locally".
We use the whole communications mix to get our message across externally. This includes:
Transport - Superdrug owns a double decker bus that we use for make-overs and to take to events.
Press Ads - all our ads are produced in house. This ensures that we're consistent in communicating to the customer what great value we are.
Events - this team is responsible for getting Superdrug out and about. We go to festivals, fashion shows, sampling, Ascot races and many other places.
Media pack - we create exciting media events and packages for suppliers to buy into. Produced each year, our media pack is like a menu from which suppliers choose what they want to invest in.
We sell over 3,000 products online, with an average transaction value of over £27. Here are some interesting facts about our e-commerce operation:
Our transactional website is very young. We started it at Christmas in 2007. There are more than 100,000 visits to the website every week.
Currently we take around £2m a year but we plan to grow this by over 150% over the next 3 years.
The best categories for the website are cosmetics, fine fragrance and facial skin care.