This team is responsible for:

Planning the promotion - making sure there is the right balance of fantastic value products and offers to suit our customers.

Making it work - ensuring that all promotions are legal and will work when they get into store.

Reporting - understanding which promotions were successful and which ones we wouldn't want to run again.

Monitoring the Superdrug price position.

We use the whole communications mix to get our message across externally. This includes:

Transport - Superdrug owns a double decker bus that we use for make-overs and to take to events.

Press Ads - all our ads are produced in house. This ensures that we're consistent in communicating to the customer what great value we are.

Events - this team is responsible for getting Superdrug out and about. We go to festivals, fashion shows, sampling, Ascot races and many other places.

Media pack - we create exciting media events and packages for suppliers to buy into. Produced each year, our media pack is like a menu from which suppliers choose what they want to invest in.

We use the whole communications mix to get our message across externally. This includes:

Transport - Superdrug owns a double decker bus that we use for make-overs and to take to events

Press Ads - all our ads are produced in house. This ensures that we're consistent in communicating to the customer what great value we are.

Events - this team is responsible for getting Superdrug out and about. We go to festivals, fashion shows, sampling, Ascot races and many other places.

Media pack - we create exciting media events and packages for suppliers to buy into. Produced each year, our media pack is like a menu from which suppliers choose what they want to invest in..

We sell over 3,000 products online, with an average transaction value of over £27. Here are some interesting facts about our e-commerce operation:

Our transactional website is very young. We started it at Christmas in 2007. There are more than 100,000 visits to the website every week.

Currently we take around £2m a year but we plan to grow this by over 150% over the next 3 years.

The best categories for the website are cosmetics, fine fragrance and facial skin care.