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Digital Marketing Manager

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Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit…a day includes

Primary responsibility is to oversee the execution of best in class paid media digital marketing campaigns, delivering on acquisition and retention targets, and ultimately leading to brand growth and increased ROI.

You will be a key member of the eCommerce team overseeing Paid Social Media, Display and Affiliates with two direct reports to support you. You will manage relationships with key internal stakeholders, digital agencies, and our key social and digital platforms.

This role will give you a platform to develop both your own and the digital marketing team’s reputation internally given the importance of eCommerce in the business.

 Key Responsibilities

Maximise traffic to, and conversion on, by driving new customer acquisition as well as engaging our existing customers.

Execute the full event paid acquisition strategy for This includes, but is not limited to, social, display, YouTube, App and affiliates.

Develop an in-depth understanding of the online customer journey, ensuring we are reaching customers at the right time and in the right place with the right message, whilst continuously identifying opportunities to improve our proposition.

Manage key relationships with internal stakeholders, digital marketing agencies and channel partners.
Tracking, reporting and optimising performance of digital marketing campaigns.
Managing the budget and ensuring spend is allocated in the most effective and efficient way. You will support the senior digital marketing manager in maximising ROI for the organisation.

Understanding what our key competitors are doing in the digital space and developing plans to ensure we remain competitive.
Team Leadership & Development will be a core part of your remit and you will be responsible for coaching and develop your direct reports, maintaining regular 1:1's, PDRs and ensuring top talent are nurtured and brought forward in the right way.
Test & learn new opportunities.

Person Specification

Digital marketing expert with proven results.
Ideal candidates would be with an agency background or have hands on experience managing agency relationships and large budgets.
Experience leading end-to-end digital campaigns with a strong strategic focus.
Entrepreneurial with the ability to influencing key stakeholders to drive success.
You must be data focussed and customer obsessed. Experience of understanding customer behaviour through both quantitative and qualitative methods. You will be comfortable using key data sources (i.e., Google analytics, business manager, AdWords) and translating that data into customer centred opportunities.

Team leader with strong interpersonal skills and a passion for coaching and nurturing team members towards set goals.
Experience in budget management and turning around campaigns within a fast-paced environment.
Knowledge of digital best practice a passion for latest trends.

Here's what's in it for you

33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.

We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
2 staff discount codes for yourself and a family member or friend
30% discount on Superdrug Own Brand Products both in store and online
Currently we are working from home in line with government guidelines When we are able  you will be working in a stylish, modern and collaborative office close to East Croydon Station
Company pension matching and bonus
Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm


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Superdrug Head Office,51 Sydenham Road,CROYDON,CR0 2EU


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.