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Assistant CRM Manager

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Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.

We're a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people - they make the difference. We're all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit...a day includes

In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 8 million customers. You will be delivering relevant and rewarding communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.

Key Responsibilities

• You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
• Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs - Sales Participation, Acquisition and Active Member Rate.
• Work with key stakeholders to build strong automated lifecycle campaigns cross channel, to deliver the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.
• Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.
• Bring campaigns to life cross channel, including email, push, and social where appropriate.
• Ensure all campaigns are performing against key performance metrics including traffic, revenue, incremental sales, ROI, OR, CTR's and unsubscribe rates.
• Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to define and agree strong CRM & Loyalty campaigns that drive sales and customer engagement.
• Work closely with the Designer(s) to improve the effectiveness of digital communications

Person Specification

• 2-4 years' experience in a similar CRM role within retail, (Health & Beauty preferable but not essential)
• Must be commercially driven, customer-centric with solid understanding of customer lifecycle
• Proven track record in end to end campaign management and analysis is essential
• Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures

Here's what's in it for you:

33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
2 staff discount codes for yourself and a family member or friend
30% discount on Superdrug Own Brand Products both in store and online
Working in a stylish, modern and collaborative office close to East Croydon Station
Company pension matching and bonus
Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm

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Superdrug Head Office,51 Sydenham Road,CROYDON,CR0 2EU


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.