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Marketing Manager

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Job Purpose

Turn Own Brands to Power Brands. Your primary job is primarily split to two 1) lead the definition of the key power brands such as but not limited to Solait, Pro Care and Slenderplan brands 2) Healthcare services brands for Pharmacy and private services.  You will with your team bring these brands to life consistently, creating assets that bring more customers to store and too these brands. You will work hand in hand with the commercial functions on OB to ensure we are maximising every opportunity and working as one team. You will also look after marketing aspects for the broader own brand portfolio across Health and Personal Care.

Key Responsibilities


Turn Own Brands to Power Brands: Leading the way we define what our Solait, Pro Care and Slenderplan brands stand for, building the brand star for each of the power brands and ensuring that these brands come to life consistently in every touchpoint for customers. You will be directly accountable for building the brand start on each of these brands and creating assets and guidelines.
Health Services Focus: With your team you will work with services team and store services to disproportionately drive this part of the business, this will mean working with the customer exp. team on communication to stores, working with suppliers on campaigns and with store ops on local marketing materials needed
Corporate Own Brand Messaging: Where Personal Care takes a leading role you will lead the development of overarching Own brand campaign this could include how we communicate Try it Love it, 100% money back guarantee and cruelty free messages
Working with Health OB and Exclusive buyers, suppliers and agencies: You will work with Health Exclusive buyers and suppliers to ensure we have the best plans. This will range from sharing and working with across Commercial, Marketing, PR and web team to create assets to ensure that Health Own Brand and Exclusive gets its share of voice in owned platforms
Be Closest to the Customer: Identify customer profiles for each brand and new customer segments that will lead to brand growth. Work with the insight team and lead directly the customer profiling for these brands. You will need to understand what are the reasons people are not buying your brands and put in place actions to address these purchase barriers
Lead development of campaigns: Having identified the insight and customer group you will work cross functionally to bring campaigns to life. This will mean working with broader marketing, team commercial team, store operations team and regional teams to ensure we are bringing new customers to our brands. You will be accountable for developing marketing assets from POS , to social, media to instore permanent assets to ATL media that bring more customers to our stores and to our power brands.
Campaign Evaluation and ROI measurement: Work with insight team, finance and partners to understand what worked, what didn’t and what we can learn going forward. Share these findings with the broader business and make recommendations for improvements going forward.
Business Partnership with OB technical and commercial team and services business: Partner with the broader OB organisation to go after opportunities to grow the business, these could be commercial opportunities, product or range expansion, geographical or region-specific opportunities. You will need to operate as extensions of these teams, working with them closely on opportunities, building relationships and ensuring that we are building the brand in everything that we do
Team Management: Working with team to coach and develop them, regular 1:1’s, quarterly PDRs, nurture top talent and Have a clear process in place for performance management of poor performance within the team, in line with Company procedure.
Budget Management: Ensure spend is best used, delivering best ROI and in line with budget commitments

Parameters/Context
This role is broad, the successful person needs to have a mentality of ‘if it’s happening on my brand then it is my business’ This role will be accountable for
Managing and developing a team of direct reports and their reports
Budget management: Ensuring that the companies money is delivering the best return. Tracking spend regularly to ensure no mis-management.
Working cross functionally: Power Brands have a significant amount of focus in the business and this role will involve working in an integrated fashion with the own brand product design team and the own brand buying.
You will report to marketing but be accountable to the OB and services team: This role will require integration equally with the broader marketing team as it does with the

Person Specification
This person needs to have the following experience for this role
- Data based and customer focused: Customers come first, this person needs to have experience of understanding customer behaviour through both quant and qualitative understanding, they need to be comfortable in using data from multiple sources to understand customer centre opportunities.
- Experience in campaign management and asset creation: Managing campaigns from start to finish, working with agencies to build marketing materials of the highest standard.
- Comfortable in putting themselves out there, making connections with other parts of the business, comfortable considering themselves part of the marketing team but accountable to the OB technical, commercial and services business.
- Experience managing a team.
- Be flexible, this is a fast paced ever changing retail environment, this person will need to move with pace to bring opportunities to life
- Attention to detail: Brands aren’t built in a day but they can be lost in a moment. This person needs to have a keen eye for detail, ensuring everything is inline with the defined brand star.
- Adaptable and flexible approach to work

 

Location

Superdrug Head Office,51 Sydenham Road,CROYDON,CR0 2EU

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