Back to search results

Assistant CRM Manager

Apply Apply

Apply for this role today

Join our amazing team with us today to start your new career


Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit…a day includes

As an Assistant CRM Manager, you will support the Digital CRM Manager on a daily basis playing a key role in the planning, development and implementation of eCRM activity for the Superdrug loyalty programme (Health & Beautycard). You will assist with digital communications via email marketing and the Superdrug app to drive customer engagement and retention for the Superdrug brand. Using customer data, you will support the team in making observations and recommendations on how to improve both the loyalty strategy as well as any other business processes. 

Key Responsibilities 
•Planning email communications with commercial, fun and engaging content showcasing Superdrug offers, products and educational content and sending to over 8 million customers.
•You will be responsible for writing briefs utilising the Superdrug tone of voice, proofreading designs, testing the creative, as well as scheduling the email communications. 
•Numerical and understanding of key CRM KPIs, managing weekly reporting with key learnings and actions. Review post campaign analysis of email communications and app push notifications to evaluate and recommend actionable improvements to campaigns. Present this analysis to the team on a weekly basis. 
•Able to think outside the box and put our members at the heart of what we do, with recommendations of segmentation and personalisation. 
•You will be responsible for building simple to complex segmentations within Adobe Campaign including personalisation. 
•You will be responsible in ensuring your categories have the right balance of exposure within our channel through the year. 
•Working with key stakeholders to build strong CRM plans, CRM lifecycle campaigns and strategies to ensure the right message is sent at the right time to the right customers. This includes reporting back on KPIs and recommending on optimisations.
•Ensuring that the relevant data protection requirements are complied with. Support communication of the Health & Beautycard loyalty scheme through all customer touch points (in store, online, and via social media) and identify opportunities to promote the Health & Beautycard and the Superdrug app. 
•Support the team with general activity planning and administrative tasks. 

Minimum Requirements 

•Experience of analysing metrics and data to guide decisions and make recommendations 
•Degree 2:1 in Business Management/Marketing or IT
•1-2 years’ experience with end-to-end email set up using an ESP either Adobe, Sales Force or Dotmailer
•Preferably worked in retail, beauty, or fashion roles before

Here's what's in it for you

33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.

We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
2 staff discount codes for yourself and a family member or friend
30% discount on Superdrug Own Brand Products both in store and online
Currently we are working from home in line with government guidelines When we are able  you will be working in a stylish, modern and collaborative office close to East Croydon Station
Company pension matching and bonus
Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm

Degree 2;1 in Business Management or Marketing or IT

A years experience with end to end email set up using an ESP either Adobe, Sales Force or Dotmailer


Superdrug Head Office,51 Sydenham Road,CROYDON,CR0 2EU


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.