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Senior Customer Insights Analyst

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Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit…a day includes

Provide the business with actionable, engaging customer insight from our Health and Beautycard data, utilising other marketing research sources in conjunction where appropriate to provide a 360 degree customer view.

Key Responsibilities
Deliver and present analysis and actionable insight to the Buying functions/Suppliers which are commercially viable and deliver a material impact

Take data from all sources available including but not limited to CRM data, surveys, sales, space and promotional data in addition to market research reports to provide concise and relevant information to key internal stakeholders

Provide the CRM team with post campaign analysis on key campaigns for learning and recommendations

Continuously improve existing reporting methods within the CRM team and wider Superdrug business. Improve the efficiency of existing reporting methods using advanced techniques in SQL, Microsoft Excel and R.

Continual analysis of our CRM activity (across all channels), sharing results and making recommendations to the CRM Team to drive planning of future campaigns

Support the Commercial Buying Teams with range reviews and promotional analysis by enabling them to understand Category, Brand and SKU level performance based on customer and sales metrics

Continual reviewing and testing of segmentation, to make recommendations and plans to improve relevance and drive results of CRM activity working with the CRM Team

Management of two junior members of the team; providing SQL and insights training on an ongoing basis. Act as a role model, always demonstrating best practice in the role.

Person Specification
Minimum 3 years’ experience in a similar customer insight, analytics, segmentation or commercial analyst role
Oracle SQL, R, Tableau, Advanced Excel
Strong Retail / FMCG experience at an International level
Experience of working with a high volume of SKU level transactional and customer data across multiple databases
Strong evidence of driving £ROI from the utilisation of customer insight through CRM
Strong presentation skills and experience in generating and sharing meaningful customer insights across business categories and multiple stakeholders (up to director level) to drive business decisions and trading plans
Expert in managing multiple stakeholders and driving action from insights shared
Evidence of mentoring of other analysts and line-management

Here's what's in it for you

33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.

We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
2 staff discount codes for yourself and a family member or friend
30% discount on Superdrug Own Brand Products both in store and online
Currently we are working from home in line with government guidelines When we are able  you will be working in a stylish, modern and collaborative office close to East Croydon Station
Company pension matching and bonus
Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm

 

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Location

Superdrug Head Office,51 Sydenham Road,CROYDON,CR0 2EU

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By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.

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