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CRM Operations Manager

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Join our amazing team with us today to start your new career


Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit…a day includes

A pivotal role in the CRM team. Managing a team of 2, you will be responsible for creating and supporting the delivery and execution of the CRM & Loyalty activity plan to drive online and offline customer engagement. You will be working closely and collaboratively with digital and wider marketing teams to plan, target and evaluate CRM communications, making sure our members receive personalised and relevant communications on the products and services we know they love. All campaigns will be customer focused and driving our CRM KPIs

Key Responsibilities

•You will have operational responsibility for the deployment of the CRM programme through various channels including email and SMS

•You will also be responsible for the development and build of a test and learn programme to optimise the contact strategy and will deliver this through increased personalisation and delivery of the right message to the right customer at the right time.

•Lead on the development of new technology testing and solution implementation

Person Specification
•Experience working with a marketing cloud platform preferably Adobe campaign. 
•Strong understanding of email marketing principles, triggered email campaign testing and performance optimization 
•Experience of implementing highly targeted and segmented customer communications 
•Experience with optimising omnichannel customer journeys
•Experience delivering communications to deliver improved loyalty and engagement ultimately driving incremental revenue 
•Experience running reports and analysis with experience of detailed data analysis 
•Experience of using data to make informed decisions and recommendations
•Understanding of the role and characteristics of different communications channels 
•Understanding and experience of implementing dynamic personalisation and tailored content 
•Experience of owning projects and delivering to multiple deadlines with limited supervision 
•Demonstrable experience of being a self-starter with strong attention to detail 
•Prior experience of working in a fast-paced organization where changes to marketing plans at short notice are common 
•Experience of working for a Beauty brand or Retail organisation is desirable 

Here's what's in it for you

33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.

We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
2 staff discount codes for yourself and a family member or friend
30% discount on Superdrug Own Brand Products both in store and online
Currently we are working from home in line with government guidelines When we are able  you will be working in a stylish, modern and collaborative office close to East Croydon Station
Company pension matching and bonus
Unrivalled Learning and Development programmes
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm


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Superdrug Head Office,51 Sydenham Road,CROYDON,CR0 2EU


Apply now to become part of more

By joining us, you will be part of More than just a health and beauty retail group. You’ll become part of an organisation which is well-recognised all over the world.